AI Prompt Research

What are buyer-intent prompts?

Buyer-intent prompts are the questions real people type into ChatGPT, Claude, Gemini, and Perplexity when they're researching products or services. These aren't generic keywords — they're full natural-language questions like "What's the best CRM for a 10-person startup?" or "Is Stripe better than PayPal for subscriptions?" If your brand isn't mentioned in the answers to these prompts, you're invisible to a growing share of your market.

The 5 funnel stages explained

We generate prompts across the full buyer journey: Awareness (general "what is/best X" questions), Comparison (brand vs brand, alternatives), Decision (specific use cases, team sizes, budgets), Trust (reviews, reputation, reliability), and Intent (how to evaluate, what to look for). Different brands are strong in different stages — this tool shows you where you need to focus.

How to use these prompts

1. Copy the prompts and paste them into ChatGPT, Claude, or Perplexity manually
2. Check if your brand appears in the answers
3. Note which competitors appear instead of you
4. Create content that directly answers these prompts on your website
5. Use our AI Visibility Audit to automatically test all prompts across 4 engines

Impact on your brand

Brands that create content aligned with buyer-intent prompts see 30-45% higher mention rates in AI answers. The key is matching your content to the exact questions buyers ask — not the keywords Google suggests. This tool generates the prompts; your job is to create content that answers them better than anyone else in your space.